What is Affiliate Marketing?
The General Definition
- Affiliate
Marketing revolves around Revenue Sharing between online advertisers/merchants and online publishers/salespeople, whereby
compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model.
- In some cases, Affiliate Marketing has gotten a bad reputation. Thanks
to dis-genuine "sales people" only eager to make a quick buck thinking the Internet is some magic bullet
to the money train! Nothing could be further from the truth.
- Affiliate
Marketing, when done correctly, focuses on a genuine need "of the people" with products and services promoted that
folks actually are looking for.
- Affiliate Marketing requires effort
and constant SEO implementation for success. That's what we are here for...to help you succeed with your online marketing
campaigns the RIGHT WAY.
Affiliate Marketing Benefits - Description and Information
The
advertisers/merchants are typically referred to as affiliate merchants and the publishers/salespeople are referred to as affiliates.
Benefits
of affiliate marketing include the potential for automating much of the advertising process (accepting & approving applications,
generating unique sales links, tracking & reporting of results) and payment only for desired results (sales, registrations,
clicks).
Paying only for performance shifts much of the advertising risk from the merchants to the affiliates, although
merchants still assume some risk of fraud from partner sites.
Affiliate marketing has contributed to the rise of many
leading online companies.
Amazon.com, one of the first significant adopters, now has hundreds of thousands of affiliate relationships.
It is not uncommon
to see industries where the major players have affiliate programs--often structured in a similar manner and making similar
competitive changes over time.
Amazon.com has redefined affordable online
shopping for the world!
They have one of the very best affiliate Marketing Programs available today.
The Amazon Online Store is a glass ceiling. It has limitless bargains for every product imaginable.
The very best part, as an Amazon Affiliate, is that you can rest assured and be convinced in your heart that when you partner
with them, you are marketing a product that people need...and that they can afford. I highly recommend checking it out for
yourself!
-
William Castleberry, Castleberry Marketing Strategies - President